Today the world seems a lot smaller than it used to be a few decades ago. It’s a lot easier to get noticed on the other side of the world with the help of the Internet.
Internet surely has broadened our business reach but some businesses make the mistake of looking so far away that they couldn’t see the potential in their local market. Which is without a doubt a great mistake, right?
Now with digital marketing, it’s easier to market your business around the globe but that doesn’t mean you should neglect your local area.
A smart business owner never underestimates the importance of your local market. By understanding and reaching your local community, you’ve got a better chance of building a loyal and trusting audience.
You also get a chance to be a big fish in a small pond rather than a very small fish, in the large global pond.
Don’t get me wrong I am not saying focusing on a larger more global audience on the internet is not essential. In fact, it is one of the main reasons your business will succeed in today’s business landscape. But my point here is focusing on a global audience shouldn’t be the only ingredient for your business to succeed. Am I making sense?
Getting your business name out in nearby business circles can go a long way toward building rapport and opening up new greater opportunities.
So, today I will share with you some of the best ways to make your business noticeable in a small, local market.
Luckily, it’s not too complicated. There are plenty of options out there for ways to get some attention in your local market.
If you follow these tips, bringing in more local leads to your business will be a cakewalk.
Set up your free listing on Google My Business
In the past word of mouth, radio ads, and newspaper ads were a great way to promote your business locally, but now times have changed and people usually search for product and services online.
Google My Business is among the #1 tool that can help bring your business to your local audience’s attention.
So, Why Google My Business is so effective? Because it increases traffic and sales, free advertising tool, easy to use, provides tons of options to add your updated information, visual content, quick CTA options, and also, it allows you to host customer feedback.
Recent Google My Business Stats says that around 49% of businesses listed on GMB receive more than 1,000 views on search per month.
This means that for starters local businesses can benefit from web search without a Website or optimizing every page on their website and building tons of links.
But don’t stop there. For promoting your business locally or anywhere in the world a website is a must.
This brings us to the next tip.
A website not only helps local businesses promote and sell their products or services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company.
Also, make sure to create or claim all the local business listings and profiles on the online directory.
And be sure you maintain an updated website, Google my business listing and all major social media platforms like Facebook, Instagram, and Twitter.
Search Engine Optimization will help you put in front of the eyes of your prospects when they search for the product you are selling with your town name. For example, bikes shop in New Delhi. This builds trust and authenticity.
The goal should be to post high-quality content that educates and entertains your customer which will make them engage more with what you are posting.
For reaching more and more local audience tag your location on your posts and include hashtags for your area.
In addition to that, join local Facebook groups and list your products on the Facebook marketplace and Instagram.
To get the most out of your social media marketing efforts you must create a proper posting schedule, add value and engage with your audience.
Give away samples run contests and use referral programs
Giving free samples to the target market is a way to quickly gain a lot of customers.
This is a great way to get your product or service into the hands of just the people who are most likely to want what you are selling. It not only creates brand awareness but also a buzz and word of mouth among customers.
When they like what you are selling you can add them to a referral program to recommend you to friends and family. You will get exposure to a new audience and they will also get something out of it. It’s a win-win situation.
Contests are also a great way to get people excited about your local business. Use social media platforms to run contests and giveaways.
For example, if you run a restaurant you can ask your customers to post pictures of the food. These are user-generated content that will boost your social media reach and following.
Ask customers to Leave Online Reviews
Nowadays People love to search for reviews before trying out new products or services. If you don’t have many reviews on your Google my business listings and other local listings, it’s time to start encouraging your customers to leave reviews.
Remember, A few sentences of a review can have more influence on your consumers than your entire website. It creates powerful social proof that inspires shopper’s confidence and drives sales.
You can send your existing customers a Whatsapp link to Google my business or can ask them through a formal email.
Lastly, Use Traditional Marketing options as well
Traditional marketing can play important role in reaching local audiences and interacting with customers on a personal level.
Today’s consumers focus on relationships more than ever.
Traditional marketing tactics such as flyers, radio ads, newspaper ads, local TV commercials or billboards put your company in focus of the community and your customer base.
Even though it looks like you need to put too much work to promote your business locally. But it doesn’t have to be. There are plenty of ways you can show up online and in the community to show your presence on a local level.
That’s all for today guys and I’ll see you in the next one see ya!
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